Pernod Ricard Nigeria, through its flagship brand Jameson Irish Whiskey, has announced its support for Afrobeat Rebellion — an immersive cultural and musical exhibition dedicated to celebrating the life and legacy of Afrobeat pioneer, Fela Anikulapo-Kuti. The 12-week-long exhibition will run from October 12 to December 28, 2025, at the Ecobank Pan African Center, Victoria Island, Lagos, featuring concerts, live performances, exhibitions, book readings, film screenings, and children’s programme. Speaking on the partnership, Evane Chenuet, Marketing Director, Pernod Ricard Nigeria, said: “Jameson has always been deeply connected to culture and creativity. Supporting Afrobeat Rebellion is a natural extension of our commitment to celebrating Nigerian heritage and the powerful role of music in shaping identity. For over a decade, Jameson has partnered with both emerging and established artists, helping showcase Nigerian talent to the world — and we are proud to be part of this historic celebration of Fela’s legacy.” Organized by Whitespace Creative Arts Foundation, the French Embassy, and the Philharmonie de Paris in collaboration with Fela’s family and the annual Felabration Festival, Afrobeat Rebellion promises to be the most extensive showcase of Fela’s work on the African continent. The exhibition, which builds on the original showcase curated by the Philharmonie de Paris and the Fela Kuti Family in Paris, now brings Fela’s story home. According to Papa Omotayo, Creative Director, Whitespace Creative Arts, “Afrobeat Rebellion is more than an exhibition; it is a cultural movement that honours Fela, his family, and the global reach of Afrobeat music. With Jameson’s support, we look forward to offering audiences an unforgettable experience that blends music, history, and heritage.” Kannayo Okoli, Brand Partnerships Director, Whitespace Creative Arts, further added: “For this landmark project, we partnered exclusively with brands that align with the values of Fela and the spirit of the exhibition, contributing to preserving the legacy of one of Africa’s most iconic cultural figures.” Through this collaboration, Pernod Ricard Nigeria reinforces its conviviality ethos – creating shared moments of culture, music, and community, while celebrating one of Nigeria’s greatest cultural icons.
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About Pernod Ricard Nigeria
Established in 2012, Pernod Ricard Nigeria is a member of the Pernod Ricard Group, a worldwide leader in the spirits and wine industry, blending traditional craftsmanship, state-of-the-art brand-building, and global distribution technologies. Our prestigious portfolio of premium to luxury brands includes Absolut vodka, Ricard pastis, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater gin, Malibu liqueur, Mumm and Perrier Jouët champagnes. Our mission is to ensure the long-term development of our brands with full respect for people and the environment while empowering our employees around the world to be ambassadors of our purposeful, inclusive, and responsible culture of authentic conviviality.
