In commemoration of this year’s International Day of Education, Promasidor Nigeria, a leading food and beverage company, has reinstated its commitment to promoting education and child nutrition in the country through various initiatives.
The company has been enhancing educational quality in schools across the country through its high-quality nutritional products and initiatives. Through the ‘Ikun Milk Day’ program, it has also provided its dairy products that contain essential nutrients to students.
Against this backdrop, the Company’s Chief Executive Officer, Francois Gillet, emphasized the strong link between nutrition and education, stating that proper nutrition is critical to helping children reach their full potential by providing the nourishment they need to learn, grow, and thrive.
The Promasidor boss affirmed that the company’s dairy products are fortified with key nutrients, including calcium, vitamins, and essential minerals, which are vital for bone development, cognitive function, and overall well-being.
He stated that the company’s belief that improved nutrition directly contributes to better educational outcomes and long-term societal growth defines the quality of its products.
For nearly a decade, Promasidor has empowered secondary school students nationwide through its flagship career guidance programme, “Harness Your Dream.” The initiative targets Junior Secondary School 3 (JSS 3) students at a critical stage when career-defining academic decisions are made, equipping young Nigerians with the knowledge needed to pursue sustainable, fulfilling career paths.
This stems from the Company’s over two decades of mathematics subject development through its programme ‘Cowbellpedia TV Quiz Show.’
Cowbellpedia,’ themed ‘Mega Minds’ in 2025 has recently been made more comprehensive to cover subjects, such as Science, Technology, Engineering, Mathematics (STEM); to reflect the broader areas of interest for students, with a bigger prize offering of up to ₦100 million, including cash rewards, laptops, other learning equipment, and products.
The top winners were also offered an all-expense paid educational excursion to South Africa.
This underscores the company’s mission to contribute meaningfully to the country’s educational development, a practical demonstration of how the private sector can help strengthen educational standards through collaboration.
Promasidor Nigeria, with a portfolio of unique brands that include Cowbell, Loya Milk, Miksi, Top Tea, Onga Seasoning, Twisco, and Kremela, is committed to connecting with consumers through worthy initiatives.
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