MultiChoice Nigeria has intensified its campaign against content theft by taking its anti-piracy sensitisation drive to secondary schools, beginning with Kuramo Senior College, Victoria Island, Lagos.
The initiative aims to educate young Nigerians on the dangers of piracy while nurturing a culture that values originality and respects creative ownership from an early age.
During the interactive session, legal experts and creative professionals engaged students through storytelling, games, and open discussions about how piracy affects the creative ecosystem. They explained that piracy denies filmmakers, musicians, and writers their due earnings, discourages investors, and stifles innovation across Nigeria’s booming entertainment industry.
A major highlight of the programme was a lively class led by intellectual property expert Mr. Obafemi Agaba, who simplified complex legal concepts such as copyright, trademarks, and creative rights. He urged students to appreciate and protect the hard work behind every film, song, or book. Online movie streaming services
“Every film you stream illegally or song you share without permission takes something away from its creator,” Agaba told the students. “If you love Nollywood and Afrobeats, then help protect them by saying no to piracy.”
Students responded enthusiastically, asking questions and pledging to become “cultural heroes” committed to safeguarding originality in their communities.
Speaking at the event, Ms. Caroline Oghuma, Executive Head of Corporate Affairs, MultiChoice Nigeria, said the initiative forms part of a long-term effort to build a generation that values creativity and rejects content theft.
