CMC CONNECT LLP (Perception Consulting), Nigeria’s premier perception consulting firm and leader in the public relations industry has unveiled its 2025 corporate theme: “INFUSION: Growth 2025.” This theme underscores the firm’s dedication to innovation, strategic excellence, and delivering impactful solutions that elevate the public relations landscape in Nigeria and beyond.
The launch marks a significant milestone in the firm’s journey, following the launch of GAME CHANGER UNLEASH 2.0 last year, which led to outstanding performances in 2024. During the year, CMC CONNECT LLP secured several high-profile clients, including British Council Nigeria, IHS Towers Nigeria, Digital Jewels Africa, ipNX, and IPRFZ. The firm also celebrated its 32nd anniversary, commemorating its transformative contributions to Africa’s largest economy.
Speaking at the unveiling, Lead Partner, Mr. Yomi Badejo-Okusanya, emphasized the importance of embracing innovation and strategic adaptability in today’s dynamic industry. “As a leading PR and strategic communications firm in Nigeria, adopting ‘INFUSION’ is crucial for sustaining our competitiveness, innovation, and impact,” he said.
Mr. Badejo-Okusanya highlighted the organization’s vision of integrating creativity, strategy, and innovation to drive sustainable growth. “The unveiling of ‘INFUSION: Growth 2025’ is more than just a theme; it is a commitment to redefining public relations through innovation, creativity, and strategic collaborations. As we celebrate 33 years of excellence, we remain dedicated to fostering growth for our clients, our industry, and society at large.”
He further stressed on the agency’s resilience and ability to adapt to the changing dynamics of the marketplace, which has been critical to maintaining its leadership position in the industry. “With our core values of INNOVATION, ENTERPRISE and FUN, and our overarching vision of building trust among all stakeholders, particularly our clients, we are poised to maintain our leadership position in the West Coast of Africa. Speaking further, Badejo-Okusanya said “the core of our strategy for the year is ‘INFUSION’ a theme that reflects our commitment to embedding innovation, strategic intent, and excellence into every facet of our operations.”
It is worth noting that CMC CONNECT LLP was honoured with two prestigious awards at the 2024 Lagos Public Relations Industry Gala and Awards (LaPRIGA): PR Agency of the Year and Model Agency of All Time, the latter for the second consecutive year. These accolades underscore the firm’s unwavering dedication to delivering data-driven campaigns and setting industry standards.
As CMC CONNECT LLP embarks on this exciting new chapter, the firm extends an invitation to its clients, partners, and stakeholders to join in shaping the future of public relations in Nigeria and beyond.
For more information, visit https://cmcconnectllp.com/ or follow CMC CONNECT LLP on social media.
L-R: Partner Public Affairs, Adetola Odusote; Managing partner, Raheem Olabode; Lead Partner, Yomi Badejo-Okusanya; Associate Senior Consultant Brands and Corporate, Omobolanle Ayejuni and Associate Senior Consultant, Business Transformation and Acceleration, all of CMC Connect LLP (Perception Consulting) during the launch of the 2025 theme, “INFUSION: Growth 2025,” held at their office at 88B Oduduwa Crescent, Ikeja GRA, on January 27, 2025.
