The Africa Magic Viewers’ Choice Awards (AMVCA) returns for its 12th edition with an expanded, week-long lineup of events under the theme “Honouring Craft, Celebrating Culture.” This year’s edition is set to spotlight the richness of African storytelling, recognise industry excellence, and celebrate the continent’s vibrant creative spirit.
Scheduled to take place from May 6 to May 9, 2026, AMVCA 12 will bring together filmmakers, actors, creatives, and culture enthusiasts from across Africa for an immersive celebration of film, television, and cultural expression.
The week kicks off on May 6 with Young Filmmakers’ Day, a platform dedicated to nurturing emerging talent and fostering the next generation of African storytellers. The event will feature masterclasses, panel sessions, and networking opportunities designed to equip young creatives with the tools and insights needed to thrive in the industry.
On May 7, the spotlight shifts to Icons Night, an evening dedicated to celebrating industry veterans and trailblazers whose contributions have shaped the African film and television landscape. This night underscores the “Honouring Craft” pillar of this year’s theme by recognising the legacy and excellence of pioneers in the creative space.
The celebration continues on May 8 with the much-anticipated Cultural Night, a vibrant showcase of Africa’s diverse heritage through fashion, music, food, and performance. As a true reflection of “Celebrating Culture,” the event highlights the beauty, identity, and traditions that define the continent.
The week-long festivities will culminate on May 9 with the prestigious Awards Night, where outstanding achievements in film and television will be recognised across multiple categories. The ceremony promises an unforgettable evening of glamour, entertainment, and recognition of excellence within the African entertainment industry.
The AMVCA 12 Awards Night will air live across all Africa Magic channels from 7:00 PM (WAT), bringing the excitement of the celebration to audiences across the continent.
With this expanded format, AMVCA 12 continues to evolve beyond an awards show into a dynamic platform that honours craftsmanship, celebrates culture, and amplifies African voices on a global stage.
