On November 28, 2023, CNN’s third annual Call to Earth Day will celebrate a planet worth protecting. Partnering with schools, individuals and organisations across the world, CNN will use its global presence for a day of action to raise awareness of environmental issues and to engage with conservation education.
This year’s theme will focus on Our Shared Home and the crucial connection between cities and wilderness. Stories will show how people living in urban areas can have a huge impact on both wild environments around the world and the hidden wilderness within our cities.
Over 130,000 people participated in last year’s Call to Earth Day, with events in more than 80 countries around the world. Call to Earth Day is part of Call to Earth, a major network initiative launched by CNN in 2019, in partnership with Rolex and its Perpetual Planet Initiative, shining a light on those committed to safeguard our planet for future generations. Over the last four years, this award-winning programming has told stories of change-makers, visionaries and ground-breaking projects making a difference to the world around them.
Call to Earth Day will see special coverage across CNN International and CNN en Español TV networks, digital and social media platforms. This multi-platform content will be complemented by a series of live events, with participants encouraged to share their actions, ideas, and inspirational thoughts on social media, using the hashtag #CalltoEarth. Call to Earth Day content will also air for the first time on CNN Arabic and stream on CNN Max in the US.
In addition, CNN has worked with Climate Change Education Consultant Kottie Christie-Blick to develop lesson plans for children from the ages of 5 to 17 as a resource for schools and educational bodies taking part in Call to Earth Day. CNN is also partnering with the global schools group, Cognita, on a new student-led video project which will team up CNN content creators with schools to coach them on how to produce an impactful environmental report.
Several other organizations and schools in Nigeria have also signed up to take part in Call to Earth Day. One of these schools is James Hope College, a Lagos-based high school, which will be crafting heartfelt letters to children living in less privileged environments and will also engage in the creation of evocative poetry accompanied by video clips to promote the ‘Our Shared Home’ story.
Coverage plans for the day will see CNN examine environmental solutions and explore projects from locations around the world. Stories, live programming and interviews gathered from across Africa, Asia, Europe, the Middle East, and both North and South America, will run in every hour of CNN International programming. CNN en Español will feature stories and live reporters throughout the day from across the Latin America region.
A special half hour documentary ‘Our Shared Home’ will run on November 28th highlighting the conflict between people and the planet’s dwindling wildlife over food, resources, and space for living. Conservation biologist and Rolex Laureate Dr. Krithi Karanth will showcase how her work is striking a balance between leopard, tiger and elephant conservation and India’s position as the most populous country in the world. In Singapore, primatologist Dr. Andie Ang emphasises how exponential human population growth exerts pressure on natural resources through her work with critically endangered Raffles’ banded langurs. The programme also explores how the energy crisis and the need to build more renewable energy resources is being balanced with Tasmanian devil protection initiatives in Australia.
CNN’s Connect the World with Becky Anderson will broadcast a 30-minute special from the Jubail Mangrove Park in Abu Dhabi, showcasing the important connection between the natural world and cities. Becky Anderson will be joined by guests and school children from across the UAE.
This on-air content will be complemented by bespoke digital content across CNN.com, with a month of climate content in the build up to Call to Earth Day.
CNN International SVP, Managing Editor of Asia Pacific, & Global Head of Features Content, Ellana Lee said, “The impact of human expansion and urban development on the natural world is increasingly profound. On this year’s Call to Earth Day we will examine that collision between cities and the wilderness, and celebrate some of the inspirational people working to find positive solutions to the problems it presents. CNN is in a unique position to highlight these stories, building on the enormous success of our Call to Earth initiative. With COP28 fast approaching, this year’s Call to Earth Day also gives us the perfect stepping off point for our coverage at what will be a vital summit.”
To register a Call to Earth Day event or find out more information, visit: https://edition.cnn.com/2023/06/23/world/join-us-for-call-to-earth-day-on-november-28-2023-c2e-spc/index.html
